Fashion News: Yves Saint Laurent to Become Saint Laurent Paris

The new creative director of only three months, Hedi Slimane, decided to take a turn on the company and has plans in the near future to rebrand the historic french fashion house name from Yves Saint Laurent to Saint Laurent Paris. For Slimane this move is to recapture youth, freedom and modernity, just as the founder of the fashion house, Yves Saint Laurent did when he created Saint Laurent Rive Gauche in 1966.
Resources report the name is expected to be introuduced in a few months and should be in place by the Spring 2013 collection. The classic YSL logo will not be going anywhere as the company will use the logo despite the name change.

We have recently checked in this beautiful couture vintage Yves Saint Laurent handbag. This handbag features embelished rhinestones along with, a very mod feel to, squared handles. This makes a great handbag for the night out! You would be glad to own a peice of history with this YSL bag.

For additional information, please email dejavuroomvintage@gmail.com or call + 1 760-699-5365. You may also visit us in person at Deja Vu Vintage Finery 664 N. Palm Canyon Dr. Palm Springs, California. Please reference the description above, if calling or emailing.

4th of July SALE!! 50% Off Jewelry + More!!

Join us this Fourth of July for our HUGE SALE!!

The sale will include a $40.00 rack with Men’s & Women’s clothing.

50% off all Vintage Jewelry!!

As well as 20% off store wide! Marked off the original price.

(does not include for the $40 rack)

Don’t miss our amazing 4^th of July  SALE coming soon!!

Deja Vu Vintage Finery is kicking off this summer with a fabulous sale! Celebrate this special holiday in vintage style! We just recently checked in some great accessories to go with your hot outfits for this summer!

THE FINEST IN VINTAGE CLOTHING: WOMEN’S, MEN’S, ACCESSORIES & MORE!

WHERE: 664. N. PALM CANYON DR. PALM SPRINGS, CA 92264

WHEN: WEDNESDAY JULY 4^TH- SUNDAY JULY 8^TH 2012

WHAT TIME: 10 AM- 4PM

760-699-5365

http://www.dejavuroom.com/

http://www.dejavuroom.com/

Vintage Fashion: The Mini Skirt 1960's

The Miniskirt expressed powerful political and cultural attitudes of the 1960's.

Before the 1960s, young women had been expected to dress in the style of their mothers, which was usually loosely based on Parisian couture. Commercial fashion advertising often depicted mothers and daughters dressed in the same outfits. Wearing identical dresses. There weren't any clothes for young people to express their individuality at all.

By the 1960s, protests and demands for individual awareness of themselves and wanted to make a statement in many areas. Fashion in general evolved tremendously during this time. As the younger generation gained a voice, they created a space for a new and distinctive fashion that embodied their own political views- not their parents.

Women protesting for the "forever mini skirt"

The 1960s saw a dramatic increase in women attending universities and entering the workforce, especially with the advent of the "temp agency" which allowed greater flexibility in when and where a woman wanted to work.

British designer Mary Quant is credited with introducing the first miniskirt at her boutique "Bazaar" on King's Road in London. She was poised to spearhead a fashion revolution. With a finger on the pulse of everyday fashion of the street, she represented a distinctive breakaway in fashion. She began to sell clothes that reflected the ideas of the day's youth.

"Mary Quant Bazaar Ad" 

Outisde of the Bazaar Boutique in London

When she raised the hemline of her skirts in 1956 to several inches above the knee, the iconic miniskirt was born. Named after her favorite car, the Mini. The miniskirt was an instant success and epitomized the spirit of London in the mid 60's- free, energetic youthful, and unconventional. The miniskirt of the "Swinging 60s" lasted until the end of the decade. Throughout, fashion designers created some new and extreme variations in order to keep the excitement alive. For example, Paco Rabanne launched his plastic chain-mail miniskirt in 1966 and then the throw-away minidress. Despite this creativity, the mini eventually fell out of fashion when disillusionment about the Vietnam war became more widespread and the future looked less positive.

"Paco Rabanne Extravagant Miniskirt"

1960's Super Model-Twiggy 

"The Tremeloes"

" Stewardess in the Mini Skirt & Hot Pants"

"The Swinging 60's- The Mini Skirt in Fashion"



The Shift Dress: Vintage History

This weekend is our HUGE Memorial Weekend Sale at Deja Vu Vintage Finery. Earlier during the week when gearing up for our big sale, I was adding onto the sale rack fun and flirty vintage dresses that I knew our customers would love. Most of the dresses that were on the rack were the popular recognized "shift" dress, most popular and worn during the 1960's. I had asked my boss, why are these called shift dresses? I know what a shift dress looks like and feels like, but where exactly did the name come from? Bill, owner of Deja Vu, did some reseacrh and came accross why the "shift" is called that way.

So vintage lovers, if you did not know why the shift dress was called a shift, well now you do!

A shift dress is a short, sleeveless dress that hangs from the shoulders. It is suitable for all body types and sizes. It has been popular since the 1960s. Though it is easy to shift or move around in a "shift dress," the term signifies a shift in culture. When the dress became popular in the late 1950s, American youth culture was at its height. The dress represented the youthful, free and revolutionary attitudes of the time.

The credible shift dress entailed many features, it's short and straight with a simple line. It hangs loose on the body from the shoulders and is held together by side panels. The dress is sleeveless with a short hemline. The neckline is high, typically with a boat-neck collar. The dress has almost no detailing, beyond side panels and breast darts. The waist is de-emphasized. This allows women to move around freely without constraints.

The history of the shift dress, I read the dress can be traced back to 1920's flapper trends. Dresses of Coco Chanel had featured exposed legs and arms with simple cuts and loose in shape with minimal waist definiton.

This movement caused many women to slowly drift from the corsets and offered women both with style and ease of movement. The shift dress was not only a new look, but was also promoted independence, modernitity and redefined the females shape. The shift is a symbol of youth culture. It was all about mobility at casual ease.

here are some photos of the shift dresses we currently have in stock at Deja Vu Vintage Finery.

If you see anything you love, please give us a call at 760 699 5365 and we'd love to put a shift on hold for you.

Reference: http://www.ehow.com/about_5486253_shift-dress.html#ixzz1vvBFiV00



Ready for Summer with Lilly Pulitzer Style!!

Summer is here and at DejaVu Vintage Finery in Palms Springs, We are gearing up with a wonderful selection of summer vintage dresses.

One of our favorite designers of these great retro summer shifts, is Lily Pulitzer, known for her bright colorful sleeveless dresses of the 1950’s and 1960’s.  Lilly didn’t start out as a dress designer, but fate and creativity sent her in a direction as a style icon that she never expected.

Lilly and Peter Pulitzer settled in Palm Beach, Florida, shortly after their marriage in the early 1950’s. Peter owned several Florida citrus groves.

Lilly opened a juice stand in Palm Beach Florida where she decided to make colorful Sleeveless dresses for herself  to hide the stains. These sleeveless shift dresses made of bright, colorful printed cotton were admired by her customers. so she produced more in order to sell them at her juice stand. Eventually, she was selling more dresses than juice, and decided to focus on designing and selling what had become known as her "Lillys".

Lilly's schoolmate Jacqueline Kennedy (former first lady) wore one of the dresses while on vacation. After Jacqueline was photographed, people everywhere wanted the dresses designed by Lilly.

In 1959, Lilly became president of her own company, Lilly Pulitzer, Inc. The company's main factory was located in Miami, Florida .From the 1960s to the early 1980s, Lilly's bright, colorful clothes were very popular, worn by elites such as First Lady Jackie Kennedy and her daughter Caroline, and members of the Rockefeller, Vanderbilt and Whitney families. In 1984 Lilly retired, closing down her entire clothing operation.

In 1993, the rights to the brand were purchased by Sugartown Worldwide, Inc.

Lilly is not involved in the day to day administration of the company, but she continues to serve in the role of creative consultant, approving new designs, fabrics, and collections, and branching out into other product lines.

At Deja Vu Vintage Finery, we have multiple styles of the Lilly Pulizter collections in pristine vintage condition. Below is just a glimpse of what we

 currently have in or inverntory! Come stop by Deja Vu to see the complete collection by Lilly Pulitzer.

If you see any dressesyou would like us to put on hold or would like to purchase, please call the store!

Deja Vu Vintage Finery

760 699 5365



DEJA VU VINTAGE FINERY WILL BE FEATURED THIS WEEKEND AT THE LA MODERNISM SHOW IN SANTA MONICA, CA.

COME OUT AND VSIT US & SHOW SUPPORT TO YOUR FAVORITE LOCAL VINTAGE STORE!

WE HAVE HAND SELECTED ONLY THE BEST VINTAGE CLOTHING AND ACCESSORITES FOR THIS SPEACIAL SHOW.

WHEN?? MAY 5-6^TH 2012

WHERE?? 3021 AIRPORT AVE, SANTA MONICA, CA 90405 

WHAT TIME??

MAY 5^TH 11AM-7PM

MAY 6^TH 11AM-5PM

WE WILL HAVE A BOOTH FEATURING THE BEST OF VINTAGE FINERY- VINTAGE WOMEN’S, MEN’S, ACCESSORIES & MORE!

LOCATED AT THE SANTA MONICA AIR CENTER.. .

 HERE ARE SOME MORE 60'S MOD FASHION PHOTOGRAPHY INSPIRATION- TO GET AN IDEA OF WHAT DEJA VU VINTAGE FINERY HAS IN STORE FOR YOU!